你想提升自己在社交媒體上的形象? 不知道要如何做?
Be Famous, Do What You Love, Earn Money
提升你在社交媒體和線上社群影響者的技巧
Develop your Social Media and Influencer Skills
課程內容
Course Content
Course Content – 16 Modules
Workshops:
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Acquiring an influencer personality (found your own character/style)
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Creating Personal / Online Brand
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Using Empathy to Understand Your Audience Types and Creating Value for each type
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Developing creative photo and video skills.
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Working with Camera and Content Creation Software,
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Basic Understanding of LIghting Techniques and Microphone Use
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Developing Your Unique Content Formula and Value Propositio
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Developing Your Unique Schedule Framework
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Developing your Business Model
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Developing Brands Collaboration Strategy
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Promoting your channel to target audience – Strategy, Budgeting
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Bonus – Hashtag Masterclass
Case Studies + Workshops
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Travel – create valuable content, practical exercises
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Fashion – create valuable content, practical exercises
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Beauty – create valuable content, practical exercises
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Fitness – create valuable content, practical exercises
教學語言: 英文
Language of Instruction: English
課程內容 – 16 個單元
工作坊:
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了解線上社群影響者的特性(尋找自己的風格)
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如何創建個人/線上品牌
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使用什麼方法來理解您目標客群的類型並為每種客群創造不同的價值
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如何拍出創意照片和影片的技巧
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如何使用相機和內容創建軟件
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了解燈光和麥克風的基本知識
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創建您獨特的內容公式和價值主張
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如何開發您的獨特計劃框架
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如何開發您的商業模式
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制定您自己的品牌合作戰略
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將您的渠道推廣到目標歡眾(戰略，預算)
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額外課題 ( 如何使用 # Hashtag)
案例分析+工作坊
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旅行 – 創造有價值,獨特的內容和實踐練習
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時尚 – 創造有價值,獨特的內容和實踐練習
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美容 – 創造有價值,獨特的內容和實踐練習
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健身 – 創造有價值,獨特的內容和實踐練習
This course is for people who:
– are bloggers and social media users interested in becoming online influencers
– are bloggers and influencers who would like to improve the skills, learn new techniques and further develop your
personal brand and influencer persona
– want to learn how to create compelling Youtube and Instagram content and cooperate with big brands
– wish to create their own online brand in a specific niche
– are willing to invest time, effort, and consistency
– want to get free products, and paid brand deals in exchange for sponsored posts
– look for additional income
– want to work from anywhere doing what they love
本課程適合以下人士：
– 有興趣成為線上社群影響者的Blogger和社交媒體用戶
– Blogger和線上社群影響者想要提高技能，學習新技術，並進一步發展自己的個 人品牌和線上社群影響者角色
– 想要學習如何創建引人注目的Youtube和Instagram內容，並與大品牌合作
– 希望在特定的利基市場中創建自己的線上品牌
– 願意投入時間和精力
– 希望獲得免費產品和付費品牌優惠以換取贊助帖子
– 尋找額外收入
– 在任何地方工作，做自己喜歡的事
地址
Location
從香港大學地鐵站步行5分鐘
5 min walk from HKU MTR
時間
Time:
星期六(Saturday)
星期曰(Sunday)
費用
FEES:
單元(Module)1-8 HKD$4,860
單元(Module)9-16 HKD$4,860
私人一對一課程
VIP Private Course HKD$9,880
*二人同行即减HKD500
為什麼要選擇我們？
Why Learn with 3.six.5 ?
多年來，我們一直從事廣告，表演和內容製作業務.與奢侈品牌和政府機構合作，我們了解這個行業，並樂意與您分享我們的知識。
我們將支持我們的頂尖學生完成您線上社群影響者的職業生涯，向品牌和我們擁有的其他客戶推薦您.如果您願意，我們可以成為您的線上社群影響力中介公司，並在國際上市場代表您。
For years we have been in advertising, show and content production business.Working with Luxury Brands and Government Institutions we understand the industry and are happy to share our knowledge with you.We will support our top students through out your Influencer career recommending you to brands and other clients we have.If you wish, we may become your Influencer agent and represent you internationally.
職業化 Professionalism
經驗 Experience
廣大人脈 Network
關於你的導師
About Your Instructor
您的導師在數位內容製作和廣告領域擁有豐富的經驗。 他在哈佛商業評論文章發表了有關戰略，顛覆和商業模式主題的文章。 他擁有雙碩士學位（美國文學和電子商務），他具備為您準備和執行課程的所有背景知識和實踐經驗。
Your instructor has wide experience in the field of digital content production and advertising. He publishes articles on Harvard Business Review on the subject of strategy, disruption and business models. With double master degree (American Literature and e-commerce) he has all the background knowledge and practical experience to prepare and execute the course for you.
制片人 Producer
作者 Author
行政總裁 C.E.O
策略是在於你想要什麼和如何得到它!
Strategy is about what you want and how to get it!
並非所有人都能幸運地讓他們的社交媒體帳戶在一夜之間飆升至1,000,000粉絲。 通常，獲取用戶取決於創造性的帖子和正確的策略。 在本課程中，您將學習技巧和公式，毫不費力地為您的頻道創建相關且引人入勝的內容。 您還有機會練習我們教授的技巧，以立即提高您帖子的性能和質量。 您還將學習各種技巧，以增加您的關注者和參與度。 最重要的是，我們將教您如何獲得樂趣以及如何開發商業模式，以便從您的渠道為您帶來額外的收入。
Not everybody gets lucky to get their social media account skyrocket to 1,000,000 followers overnight. Oftentimes acquiring users depends on creative input and proper strategy. In this course you will learn techniques and formulas to effortlessly create relevant and engaging content for your channel. You will also have a chance to practice the techniques we teach to instantly improve your performance and quality of your posts. You will also learn various techniques to increase the number of your followers and engagement. Most importantly, we will teach you how to have fun and how to develop business model so that your channel brings you extra income.
Youtube Users in Millions
Facebook Users (Millions)
WeChat Users (Million)
Instagram Users (Million)
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