Some Chinese brands are not as internationally recognised as the global brands, but they are certainly popular in Mainland China. When it comes to fashion shows, they are often far exceeding the international productions in terms of scale and concept.
It was a fashion show staged inside the indoor stadium sitting over 3,000 people.
The bigger the scale, the shorter the production time. Stage construction, rehearsals, these are much more challenging than when producing a show for a 100 to 500 people audience.
Just take a look at the video. Provence in the middle of China.
* The sound track was removed to comply with the youtube IP rights.
Get in touch if you are looking for inspiration on presenting your new collection.