It was a flagship store opening party with management flying from overseas and a number of celebrities in the house. We had to go beyond creativity in order to stage an event on the highest level of quality and entertainment.
Concept design and development was not difficult compared to real production. In 24 hours we had to build the stage set up the lighting and squeeze in the rehearsals. The ramps for the parkour team were done precisely to match the routine they prepared back in the U.S. before coming here.
It was another great party with product presentation, parkour performance, DJ, VJ, a band and a lot of happy people.
Take a look at the video: