Huis Ten Bosch – Making Of

It was a beautiful day. We mounted our Segways and off we went for the final preparations before the show. It was cold but the breeze made it quite enjoyable a ride. We grabbed some food and ran some final checks on our laptops to ensure there would be no surprises;...

initial Hong Kong Fashion Week

Task: Initial was appearing on the Centerstage at the Hong KongFashion Week. Their fabulous collection required specially designed stage and visuals. We had to ensure all artistic arrangements, visuals, music, show choreography and music will perfectly represent the...

Fashion Week Hong Kong 2016 360

The fun of directing a large fashion show comes with adrenaline. Anything can go wrong yet nothing can go wrong. This 360 video gives you a peak at a traffic control tower in the fashion context. It looks easy but that comes with weeks of preparations and hours of...

Red Dragonfly Show

Some Chinese brands are not as internationally recognised as the global brands, but they are certainly popular in Mainland China. When it comes to fashion shows, they are often far exceeding the international productions in terms of scale and concept. Task: It was a...

Steve Madden Evening

Task: It was a flagship store opening party with management flying from overseas and a number of celebrities in the house. We had to go beyond creativity in order to stage an event on the highest level of quality and entertainment. Challenge: Concept design and...